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NitroFill Acquires Advanced Dealer Solutions

NitroFill Acquires Advanced Dealer Solutions

April 14, 2021

New York, NY – NitroFill, LLC (“NitroFill”), a portfolio company of Kinderhook Industries, LLC (“Kinderhook”), announced today the acquisition, of Advanced Dealer Solutions, LLC (“ADS”). ADS is a distributor of NitroFill’s nitrogen-based tire inflation solutions to the automotive market.  Financial terms of the transaction were not disclosed. ADS represents NitroFill’s second add-on acquisition and Kinderhook’s 107th automotive related transaction.

“The ADS team and their dealer accounts will strengthen our direct sales model in Florida,” said Boyd Lipham, CEO of NitroFill.  “Our goal is to continue to invest in the expansion of our direct sales channel, creating a platform to enhance our products and services into our valued dealership network. The addition of the ADS team will accelerate our objectives and provide more resources and talent to achieve our goals.”

The transaction bolsters NitroFill’s strategy to expand its direct sales channel. Consistently one of the largest distributors of NitroFill products, ADS brings a strong track record of sales growth and B2B sales experience to the NitroFill organization. The combined operations will continue to be supported by NitroFill’s Deerfield Beach administrative teams and will report into Greg Seefeldt, VP of Sales at NitroFill.

For additional information about this transaction, please contact: 
Paul Cifelli
Managing Director
(212) 201-6797
[email protected]
 
Sam Keenan
Managing Director
(212) 201-6795
[email protected]


About Kinderhook Industries

Founded in 2003, Kinderhook Industries, LLC is a private investment firm that has raised $8.5 billion of committed capital. We have made in excess of 500 investments and follow-on acquisitions since inception. Kinderhook’s investment philosophy is predicated on matching differentiated, growth-oriented investment opportunities with financial expertise and our proprietary network of operating partners. Our focus is on middle market businesses with defensible niche market positioning in the healthcare services, environmental & industrial services, and light manufacturing & automotive sectors.

For more information, please visit https://www.kinderhook.com


About VSS Group

Headquartered in Deerfield Beach, FL, VSS Group is a premier provider of automotive protection products and services specializing in turnkey solutions for the automotive dealership industry. Among its flagship offerings are NitroFill, LLC (“NitroFill”), an innovative customer retention and profitability program tailored for franchise automotive dealers, complete with a suite of end-to-end tire protection benefits. Additionally, VSS Group offers Alacarte, a cutting-edge web-based Software as a Service (SaaS) platform designed for efficient addendum and dealer-added inventory management.

For more information, please visit https://vssgrp.com/

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