May 3, 2021
New York, NY – Bestop, Inc. (“Bestop”), a portfolio company of Kinderhook Industries, LLC (“Kinderhook”), announced the acquisition of Marshall Genuine Products, LLC (“MGP,” “MGP Caliper Covers” or the “Company”), a manufacturer of high-performance, easy to install brake caliper covers for automotive enthusiasts. MGP represents Bestop’s seventh add-on acquisition and Kinderhook’s 108th automotive related transaction.
“We are excited to add MGP to our growing portfolio of premium brands. As a product innovator, Mike has created the category, educated the market and owned the category since day one. Through Mike’s technological expertise, MGP has been able to secure licenses with top automotive brands including Ford, MOPAR, GM, Honda and Acura. Bestop will continue to focus on developing these relationships and creating new partnerships across the automotive industry.” said John Larson, Chief Executive Officer of Bestop.
“Bestop continues to execute on its acquisition thesis, acquiring top tier brands with strong customer relationships. MGP is known for its high-quality products and easy installation process. We will continue to focus on these principles for MGP and across the Bestop portfolio.” said Tom Tuttle, Managing Director of Kinderhook.
“We are thrilled to join the Bestop team and begin the next stage of our Company’s growth. We are excited to focus on our web presence, driving traffic through a new website as well as our growing social media accounts. We are eager to partner with Bestop in this realm as they have demonstrated success with their online platform. Learning best practices from their team will help drive additional direct to consumer sales and outsized growth for MGP.” said Mike Barland, founder of MGP.
Monroe Moxness Berg served as legal counsel to Bestop. Financing for the transaction was provided by Antares Capital.
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